| |
| Cleaning Products |
| all |
 |
Cleans 99 Stains Promotion |
|
Promotional graphic development for 'all' packages |
| all |
|
Fabric Softener |
|
Fabric softener extension of the 'all' brand |
| all |
|
Fabric Softener Line Extension |
|
Citrus Breeze variant of 'all' Fabric Softener |
| all |
|
HE Transition |
|
High Efficiency reformulations for Fresh Rain and Free Clear variants. |
| all |
|
Oxi-Active |
|
Product line extension of ‘all’ franchise |
| all |
|
Surf Migration |
|
Explore transition of Surf fragrance elements to be branded under 'all' |
| Grime Boss |
|
Grime Boss Identity Redesign |
|
Brand ID redesign and Line Extension |
| Kirkland |
|
Lens Cloths |
|
Packaging for Kirkland lens wipes |
| Rinso |
|
Package Line Redesign |
|
Package refresh for reformulated powders |
| Sunlight |
|
Super |
|
brand and package redesign |
| Surf |
|
Power Fresh |
|
Complete brand refresh for liquids and powders |
| Surf |
|
Tablets |
|
Extending the line via new product form |
| Wisk |
|
Brand Identity |
|
Ongoing brand stewardship |
| Wisk |
|
Brand Refinement |
|
Various adjustments to Wisk liquid laundry detergent labels. |
| Wisk |
|
Dual Action Tablets |
|
Introduce new product form Wisk Dual Action Tablets. |
| Wisk |
|
Liquid Detergents |
|
Refreshed variant communication |
|
|
|
|
|
