Fibero Selamat Brand Cookie Snack

Introduction of a healthy biscuit made with fine bran. Fibero is a new sub-brand from Selamat, a heritage brand in Asia for more than 30 years.

Target market is young women, 20-39 years or with teenage children. Fibero is marketed as a light biscuit sandwich snack with added healthiness. The fine bran cookies provides extra energy, calcium and vitamin B.

Cookie illustration: Emma Ford

 

See Also
Client: PT. Ceres
Brand: Fibero
Category/Industry: Candy & Confections
Service: New Product Packaging