Whirlpool Refrigerator Water Filters

Only a small percentage of refrigerator owners actually replace their water filters as recommended. As a leading manufacturer of refrigerators, Whirlpool is in an ideal position to leverage their brand to create a premium, category-leading line of refrigerator water filters.

R.BIRD studied the marketplace, customer motivations and developed a "purity and performance" platform on which we created a new system of packaging design and information architecture.

The result is a trilingual, unified package line that leverages multiple brands and makes it easier for consumers to choose the right filter.

See Also
Client: Whirlpool Corporation
Brand: Whirlpool
Category/Industry: Appliances
Service: Bilingual, Multilingual, Ethnic, Brand & Package Redesign, Brand Strategy, Category Design Audit