Jiffy Brand Refresh

A complete package refresh for America's number one seller of packaged baking mixes. A focus on new photography to build appetite appeal while enhancing the details of this "little blue box" as it is often referred to by their loyal consumer base. RBIRD also expanded the line with new flavors and introduced products specifically for South American and Canadian markets.

 

See Also
Client: Chelsea Milling Company
Brand: Jiffy
Category/Industry: Flavorings, Spices & Ingredients
Service: Bilingual, Multilingual, Ethnic, Brand & Package Redesign, Brand Strategy, Package Line Extension, Package Production & Maintenance