Daylite Retail Software Brand & Packaging

Designed for the unique needs of Mac-based businesses, Daylite3 is the latest version of Marketcircle’s award winning productivity management software.

R.BIRD created a new brandmark and Apple Store retail package for the Daylite3 Productivity Suite to highlight its complete programming rewrite and new user interface.

The bold, fluorescent orange is a noticeable difference in an otherwise blue, business software category.

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Marketcircle, Inc.
http://www.marketcircle.com

See Also
Client: Marketcircle
Brand: Daylite
Category/Industry: Computer Software
Service: Brand & Package Redesign, Category Design Audit, Form & Structure