GenSpec - The First Genetically Specific Vitamins

Salsa (QuickTime 3MB) Shoot First Entertainment

GenSpec Labs has formulated the world's first genetically specific nutraceutical product line which effectively addresses the unique metabolic needs of African-Americans, Hispanics, and Caucasians.

Six months from product concept to store shelves... R.BIRD developed brand identity, corporate ID, packaging system design guide, product launch kits and bilingual packaging (a first for the category).

GenSpec Labs
http://www.4genspec.com

PR Newswire
http://tinyurl.com/crde5

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Creative team:

R.BIRD
http://www.RBIRD.com

Lizzie Grubman Public Relations
http://www.grubmanpr.com

Ink&Co
http://www.inkco.com

Zack Resnicoff
http://www.shootfirstentertainment.com

 

See Also
Client: GenSpec Labs
Brand: GenSpec
Category/Industry: Vitamins, Health & Nutritionals
Service: Bilingual, Multilingual, Ethnic, Brand Marketing Support, Brand Strategy, Category Design Audit, New Product Packaging