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Amaya™
Amaya™ Latina Brand Innovation
The Amaya™ brand is our response to the question, "What might a line of personal care products designed specifically for appeal to the Latina/Hispanic consumer look like?"
We've published our Phase I creative results for you to see.
R.BIRD Amaya™ PROCEDE® (PDF)
http://www.rbird.com/etc/pdf/RBIRD-Amaya.pdf.
[UPDATE] Amaya: Realization
http://tinyurl.com/ydslzn.
See also, Ask Marivi, a blog we started in 2001 to open a dialog with the design and marketing community about what it means to design for Latino/Hispanic appeal... not simply translation, but visual connections.
żAsk Marivi? Weblog
żAsk Marivi?
See Also
Client: R.Bird & Company, Inc.
Brand: Amaya™
Category/Industry: Personal Care Products
Service: Bilingual, Multilingual, Ethnic, Brand Strategy, Form & Structure, Name Building, New Product Packaging, Product Innovation
