IceTaps New Brand & Packaging

Development of brand language and packaging graphics for a new brand of Japanese throat care product launched for the U.S. marketplace. Key goals of the program included visually informing consumers about the unusual powder-based product form.

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Read our interview with Douglas Momii, National Sales Manager, Solstice Medicine Company
http://tinyurl.com/yg9enh

See Also
Client: Solstice Medicine Company
Brand: IceTaps
Category/Industry: Over-the-Counter Medications
Service: Bilingual, Multilingual, Ethnic, Brand Strategy, Name Building, New Product Packaging, Package Production & Maintenance