Tang Mango Flavor Extension

Better known as the drink that astronauts took to the moon, this flavor extension for Tang targets areas closer to home: the corner bodega. Bold colors capture the fruity mango flavor while festive, Caribbean-inspired graphics appeal to a Latino/Hispanic audience.

 

See Also
Client: Kraft Foods
Brand: Tang
Category/Industry: Nonalcoholic Beverages
Service: Bilingual, Multilingual, Ethnic, Package Line Extension, Package Production & Maintenance