Good Humor Novelty Pints

Good Humor novelties required a complete makeover when they entered mass market freezer cases. R.BIRD developed a system of brightly colored background patterns with bold illustrations to quickly attract consumers to this new entry.

 

See Also
Client: Good Humor-Breyers
Brand: Good Humor
Category/Industry: Dairy Products
Service: Brand & Package Redesign, Category Design Audit, Package Line Extension, Package Production & Maintenance