Lever 2000 Moisturizing Body Wash

Part of Unilever's all family positioning for Lever 2000 includes the extension from bar soap to body wash for Perfectly Fresh and Pure Rain variants as well as the development of two additional fragrances: Fresh Fields and Morning Sky. R.BIRD was responsible for brand development, design and implementation of all Lever 2000 package and display components in this program.

 

See Also
Client: Unilever HPC USA
Brand: Lever 2000
Category/Industry: Personal Care Products
Service: Brand Marketing Support, Category Design Audit, New Product Packaging, Package Line Extension, Package Production & Maintenance