Caress Brand Reinvention

We transformed the Caress brand to capture the emotions and aspirations of women through color, fragrance and sensuality. R.BIRD pushed the limits of the design process to take Caress from a single variant bar soap and body wash to a personal care category leader.

 

See Also
Client: Unilever HPC USA
Brand: Caress
Category/Industry: Personal Care Products
Service: Brand & Package Redesign, Brand Marketing Support, Category Design Audit, Form & Structure, Name Building, New Product Packaging, Package Line Extension, Package Production & Maintenance, Product Innovation