Lever 2000 Bar Soap Redesign

This revolutionary refresh focuses on the all-family positioning and reformulated fragrances for the Lever 2000 brand. This positioning is supported with a new, friendlier logotype and refreshing variant icons. R.BIRD was responsible for brand development, design and implementation of all Lever 2000 package and display components in this program.

 

See Also
Client: Unilever HPC USA
Brand: Lever 2000
Category/Industry: Personal Care Products
Service: Brand & Package Redesign, Brand Marketing Support, Category Design Audit, Package Line Extension, Package Production & Maintenance