Wood Lock Medicated Oil Brand Refresh

R.BIRD was tasked with redesigning this venerable Chinese brand of medicated oil for the U.S. market. In preparation, we conducted a thorough review of the product category and sought inspiration in both Eastern & Western graphic traditions.

The result is a clean, updated look that communicates the products benefits and Chinese heritage in a way that’s more familiar to an American eye.

 

See Also
Client: Solstice Medicine Company
Brand: Wood Lock
Category/Industry: Over-the-Counter Medications
Service: Bilingual, Multilingual, Ethnic, Brand & Package Redesign, Category Design Audit, Package Production & Maintenance