Tempur-Pedic Package System Redesign

Through our PROCEDE® development program, we created a system to help consumers better understand the product, make quicker and easier product decisions, and connect with the brand on an emotional level. This dramatic design overhaul gives much needed lift to a venerable brand in an increasingly competitive space.

[update] R.BIRD wins 2006 American Corporate Identity award for excellence for Tempur-Pedic packaging system.

 

See Also
Client: Tempur-Pedic
Brand: Tempur-Pedic
Category/Industry: Home Furnishings
Service: Brand & Package Redesign, Brand Strategy, Category Design Audit, Form & Structure