BIC Permanent Grip Markers

BIC’s new heavy duty, rubber gripped markers required heavy duty graphics to appeal to this target audience. The vivid orange and yellow all-terrain background signals durability and performance while the road sign motif and logo design reinforce the “4x4 Grip” product name.

 

See Also
Client: BIC Consumer Products
Brand: BIC
Category/Industry: Office, School & Art Supplies
Service: Category Design Audit, New Product Packaging, Product Innovation