all Fabric Softener

This project marked Unilever's first step toward building a portfolio of matching fragranced detergents and fabric softeners. R.BIRD developed the ‘all’ Fabric Softener branding with original illustrations for Clean Fresh, Fresh Rain, and Citrus Breeze scents in dryer sheets and “ultra” liquid forms.

 

See Also
Client: Unilever HPC USA
Brand: all
Category/Industry: Cleaning Products
Service: Category Design Audit, New Product Packaging, Package Production & Maintenance