Wish-Bone Dressing & Marinades

R.BIRD was asked to extend Wish-Bone’s well known line of salad dressings into a new line of marinades. The result is a handsome marriage of established brand equity and flavor appeal in a new sub-category.

 

See Also
Client: Bestfoods
Brand: Wish-Bone
Category/Industry: Sauces, Condiments & Oils
Service: Package Line Extension