Madhouse Munchies Tortilla Chips

R.BIRD extends the Madhouse brand with a Southwest interpretation of the logo. We developed the "Munchman" character to promote the fun "big chip flavor" of these white and blue corn tortilla chips. The result is a dynamic branding solution creating growth in distribution and expanding the consumer base for Madhouse, including new interest in Latino markets.

News: R.BIRD & Madhouse Munchies featured in FORTUNE Small Business!
http://tinyurl.com/8zs6r

 

See Also
Client: Madhouse Munchies
Brand: Madhouse Munchies
Category/Industry: Snack Foods
Service: Bilingual, Multilingual, Ethnic, Brand Strategy, Category Design Audit, New Product Packaging, Package Production & Maintenance