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About Patterns
Patterns is a series of professional observations about package design practices within specific product categories - brought to you by the design team at R.BIRD.
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Each report exposes design patterns recognized in a specific product category, revealing opportunities for your product to compete for consumer attention in a real-world scenario, whether through integration or differentiation.
How do we do it?
Armed with digital cameras and notepads, our designers visit retail outlets and observe product packaging in its natural habitat. We then purchase a selection of examples and bring them back to R.BIRD for closer study. The packages are photographed and analyzed by the team in search of common design threads and patterns of opportunity throughout the category.
Interested in a custom report?
We can expand further on a report we've already published or we can build a custom report specifically suited for your business initiative. Interested parties should contact Joseph Favata, Creative Director, at 914-989-9300 to learn more or to make a request.
Current reports
 Tea Craze  | PDF Download 
Brands referenced include: Adagio, Arizona, Bag Ladies, BeauCoup, Bigelow, Celestial Seasonings, Choice, Crate and Barrel, Crystal Light, Enviga, Good Earth, Harney & Sons, Harry &... More... »
Crunch | PDF Download
Brands referenced include: Back to Nature, Ben & Jerry, Blue Bunny, Butterfinger Crisp, Cap'n Crunch, Caribou Coffee, Cary's, Cascadian Farm, Cheese Nips, Cheetos, Cocoa Pebbles,... More... »
Razors for Women | PDF Download
Brands referenced include: BIC, Gillette, Noxzema, Schick, Bikini, Comfort 3, Divine, Excel, Intuition, Sensor, Silk Effects, Soleil, Venus, Xtreme More... »
Juices | PDF Download
Brands referenced include: Allen's, Bionaturae, CapriSun, Countrytime, Dole, Guzzler, Hawaiian Punch, Hi-C, Juicy Juice, Kool-Aid, Looza, Mauna Lai, Minute Maid, Mott's, Natucket Nectars, Ocean Spray, POM, Tropicana, V8, Welch's More... »
Energy Drinks | PDF Download
AMP, Arizona Tea, Blast, Burn, Elements, Extreme Energy Shot, Go Fast, Hyper, Impulse, Jones, KMX, Mad-Crock, Monster Energy, Mountain Dew, Piranha, Red Bull, Shredder, Skaterade, SoBe, Stacker 2, Starbucks, Tunnel, Venom More... »
Coffee | PDF Download
Cafe Bustelo, Cafe Goya, Chock Full o' Nuts, Eight O'Clock Coffee, Folgers, Green Mountain Coffee, Harmony Bay, Hills Bros., International Coffees, JavaNa, Maxwell House, Nescafe, New England Coffee, Newman's Own, Sanka, Starbucks, Yuban More... »
Low-Carb Lifestyle | PDF Download
Brands referenced include: Arnold, Atkins, Carb Conscious, Carb Control, Carb Countdown, Carb Counting, Carb Fit, Carb Options, Carb Solutions, Carb Well, Dannon, Dieters Advantage, Heinz, Keto, Kraft, Lean Cuisine, Morning Star, Mueller's, Reduced Carb, Skippy, Smart Ones. More... »
Sliced Bread | PDF Download
Brands referenced include: Arnold, Home Pride, Martin's, D'Italiano, Wonder, Vermont Bread Company, Beefsteak, Pepperidge Farm, Sun-Maid, Levy's, Country Kitchen More... »
Children's Cold Medicine | PDF Download
Brands referenced include Tylenol, Sudafed, Dimetapp, PediaCare, Motrin, Little Colds, ElixSure, Robitussin, Triaminic, Advil, Stop&Shop, Benadryl, and Vicks. More... »
Packaged Rice | PDF Download
Brands referenced include: Uncle Ben's, Success Rice, Minute, Rice-A-Roni, Carolina, Zatarains, Goya, Chef's Originals, Lipton, Lundberg, Buitoni, Fantastic, Near East, Marrakesh Express, Casbah, Genuardis, Seeds of Change More... »
Organizers & Calculators | PDF Download
Brands referenced include: Sharp, Casio, Texas Instruments, Franklin, Xerox, Rolodex More... »
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