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Ask Marivi: Expert guidance about design for Latin appeal.

What is "Design for Latin Appeal"?
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Design for Latin Appeal in North America is the knowledge and understanding of what design elements are taken into account for appealing to the Hispanic market in the US. Part of this understanding is supported not only on graphic design but on an extensive research of the Hispanic group profile.

Taking account these important elements, American products that did not reach the Hispanic consumers before, may gain new loyal ones.

Comments

Posted by: DR at January 22, 2003 10:50 PM

It's vital for the American Products to do this research, to learn and understand about their Hispanic target market in order to reach them.

To give their product a spanish voice.
A latin feel... a kiss on the consumers cheek if u will...

Their efforts won't go unnoticed.

Posted by: SC at January 24, 2003 10:29 PM

I like that - "A latin feel... a kiss on the consumers cheek." Clearly suggests a warmer, more outgoing attitude - one that's not affraid to reach out and touch.

Posted by: MC at January 27, 2003 7:18 PM

I agree with the firsts comments. Latinos are passionate, not afraid of new things and love to express how they are.

Posted by: GAILCAROL@AOL.COM at April 12, 2004 5:10 PM

AS A PRODUCT DESIGNER IN THE STATIONERY AND SOCIAL EXPRESSIONS, I AM SEARCHING FOR WHAT PRODUCT AND DESIGN WOULD APPEAL TO THE LATINO MARKET. HELP!!!

Posted by: Marisol at May 3, 2004 5:14 PM

For help appealing to a Latino market....Just ask. Latinos, by nature, are very culturally diverse and live to maintain tradition, history and family values, if you feel that you lack a deeper insight into our lifestyle and who we are? or, just have no insight at all? What I can recommend to you is the same thing that I have done in the past-when I have had questions about my white friends, I just ask them and I usually have gotten answers to all of my questions. There is nothing to be afraid of and if someone brushes you off then just move on to the next. 1. Create a strategy for yourself..what is it that you want answered? what do you want to need to know? 2. put these on paper and ask-a survey is a great way, but best even when done personally (you giving them out to friends and co-workers) ask them very clear and straightforward questions; for example, How would they like to see themselves portrayed in ads? what can you do to appeal to their tastes? etc. Personally, I would like to see more direct ads. Family and passion are big with us, romance and culture is as well. so dig into the pot of gold and take your share..we are a very dominant market that is very well overlooked.

 
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