Uncle-Tío Ben's with Latino Appeal
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Trying to capture more Hispanic rice consumers Uncle Ben's Brand has added some Latin details to their rice box package. I have to say that these are very subtle and at first glance you don't notice them when you are in the store buying for rice. Are they worth adding them to their package? or is it better to go a little further and add some different graphics or images that say Hispanic culture? However I have to give a plus for the most obvious but cute name they translated: "Tío Ben". What do you think?

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