Idiomatic expressions are a smart way to communicate with the Hispanic Market. Why? Because this expressions carry emotional meaning, memories, familiar sounds, native language.... that easily makes a connection.
A good example is Pfizer's Program: SanaLaRana.com, that gives very valuable information about health for yourself and for the complete family so everyone can remain healthy.
My take in this name is that they have chosen it because this expression carries a lot of emotion, it is cultural. Most of the time mothers say it to their loved ones (usually to kids) when they have a boo-boo or when they are sick. It's a way of pampering and making feel good.
For more info click: SanaLaRana
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