Scent is Very Important
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Last night while walking thru my CVS pharmacy a young Latino couple called my attention. They were opening and smelling ALL the deodorants available in the store. Yes, wow. That really took them a while to do but it seems worth it when looking for a particular smell. I know from experience that scent is an important part when purchasing. Seeing this happen in front of my eyes just proves that scent is very important for us Latino customers when trying to decide which product to buy no matter price.

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