Choosing an appropriate name for you product isn't as easy as it looks. How do you know if the name you have chosen for your product is a good one? To successfully appeal to a Latino/Hispanic audience, it's important to consider how your product name will translate.
Chevrolet, for example, introduced the "Nova" model without realizing that "Chevrolet Nova" means "Chevrolet no go" when pronounced in Spanish (something really that you don't want to say about a car). They later had to change it to "CARIBE," which translates more safely to "Caribean" in Spanish. Additionally, a word that means one thing in one Latin American country can mean something different in another. For example, "china" is used in Cuba for orange while "naranja" is used everywhere else. So "Jugo de China" would mean "orange juice" in Cuba and "Juice of China" everywhere else.
It's very important to do a professional survey for your product name before making the same mistakes as above. If you don't know anyone who does surveys, you can check http://www.e-focusgroups.com, http://www.encuesta.com or http://www.focusgroups.com for more info. These companies can do a professional name survey for an affordable amount of money. This will give you a valuable amount of feedback related to your name and will help you clarify whether the name you have chosen is appropriate.
For additional information:
http://matt.baya.net/jokes/products.html
http://www.snarkhunting.com/2003_03_01_archive.html
http://www.bizjournals.com/tampabay/stories/1997/08/11/smallb2.html
Comments
Parents need more kid safe web sites! We cant let our kids surf the web without
being directed to some inappropriate site. Dont believe me? Do a search on
Pocahontas and watch how many inappropriate sites come up. Even major kids
search engines only block certain words, there are ways around that. The only one I
have found so far was at http://www.netsx.org , I dont know about most parents
but we dont have time to monitor our kids every second when they want to go on
the computer. Anyway rant off.
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