Pepperidge Farm's - Sabor Explosivo
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My Latino influenced products hunt is still on. This is one of my recent findings: "Pepperidge Farm's" Sabor Explosivo, Queso Jalapeño baked snacks.
Observations:
Category: Line Extension. Part of Pepperidge Farm's line of flavored Goldfish flavored crackers.
Design: No comments about color, type or imagery because follows the design style of the category.
Back Panel: Is completely in English. Dual/Bilingual design.
Copy: Nutrition Facts are en Español and English.
Insight: Mentions the word "Authentic" in Spanish, "Cocidas al horno con queso auténtico" that stresses the fact that the Hispanic consumer needs to have the real thing.

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