MI CASA - Hispanic Appeal Brand
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Walking around the food aisles at Stop & Shop supermarkets in NY I found a brand called Mi Casa which has Latino appeal to me. Why I say this? The following are my observations:
1. Name: Logo is in Spanish (Mi Casa)
2. Language: Package is Bilingual overall: variant name, net weight, nutrition facts, ingredients.
3. Color: Uses the combination of warm colors such as Red and Yellow.
4. Has a Homey feel because the mother is embracing a pot.

Smart, simple and common idea to illustrate as an icon the Hispanic Mother. She is a giver overall and the main character among other things that have family meaning in the Latino culture. I hope you find this observations useful!

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