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Ask Marivi: Expert guidance about design for Latin appeal.

Latina Color - Cosmetics
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Walking at Macy's Herald Square in New York City I found the Bonita Cosmetic counter by Rose Mary GarcĆ­a. What a great surprise to see a brand owned by a Latina and targeted to Latinas. Her logo is fun, active, girlish and feminin. She uses a strong glossy purple as her decoration accent color and I love it!

Comments

Posted by: DR at December 23, 2003 4:18 PM

wow!

bright colors and latinas...nothing could be closer to the truth!
we love attention. we love color. we love LOUD!

i will always have a hint of loud on ...if not my clothes...my makeup.

look at me!!

Posted by: Marivi at January 14, 2004 9:21 PM

I found another cosmetic company targeting Latinas it is called "Pįra Me". For more info visit: www.parame.com

Posted by: Paulette at March 27, 2004 4:07 PM

I just saw a show and they were interviewing a woman who made a line for hispanic women, the site is www.zalia.com. She also has two stores in NJ

Posted by: Marisol at July 14, 2004 6:18 PM

Hello Marivi;

I wanted to say that after I read your article on line, I went to Macy's Herald Square and spotted this great line, Bonita Cosmetics. I happen to be there the day Rosemary Garcia was doing a personal appearance. Rosemary was so sweet and helpful. SHe even offered a complimentary makeover and a consultation. I totally loved it and was proud to know that we finally have something for us Latina's!!!!
Rosemary Garcia is so amazing and I totally loved the makeup! We need to hear more about her.

Thanks for the article.
I am now a Bonita Cosmetics Customer!!!

Thanks
Marisol

Posted by: nani at August 6, 2004 3:18 PM

I recently purchased Bonita by Rosemary Garcia at Macy's (Queens Plaza) and I love the colors. The foundation is great. I must admit that I got a little nervous when I tried to get onto the website listed on the products and it is no longer active. Then I tried calling the phone number on the product label and they told me that they no longer distributed Bonita. Finally, I was able to find an article on the web to confirm what the sales rep had told me.
The products are great. A website would be wonderful.

Posted by: Maria at August 13, 2004 2:15 AM

This is to find out what is happening with
the fragrance rosemary garcia it is excellent
why can't I find it anymore I keep getting
excuses, I am calling everywhere. Where can
I find it if macys does not have it.

Posted by: Lacy at August 26, 2004 9:47 PM

I wanted to say that I went to Macys in Puerto Rico on my vacation and met the owner there. Rosemary Garcia, she is amazing. She did a complete makeover on me and gave me no presure to buy anything.
She finally gave me a look that I totally loved.
I bought everything. I found out that Rosemary Garcia is from Puerto Rico herself. She has made me proud to be Puerto Rican.
She has the best foundation in the market.
I was always a Bobbi Brown customer and I have finally found my new home in Bonita Cosmetics.
Great Job-Rosemary you are the one person that has finally made is right for us Latinas with Bonita.

Posted by: Marivi at September 13, 2004 7:33 PM

What were all Latina's using before "Bonita" products? Tell us your story.

Posted by: MC at September 13, 2004 7:51 PM

I went to a Macy's store in Westchester, NY and the Bonita cosmetic counter area was a disaster...all makeup powders where messy and dirty....I think there should be more quality control and a design consistency in their counters!

Posted by: Charlie at September 13, 2004 7:55 PM

I found this products at a Macy's store and think they look kind of cheap comparing them to high end cosmetics like Chanel. I have heard their foundations are great but they dont look like it.

Posted by: Eli at October 1, 2004 3:55 PM

I wanted to know if Bonita has a website?
I love the products and her new Perfume called Laura.Which I bought from Macys in Miami in Christmas last year.
I love the purple packaging and the makeup is great quality. I especially love the Bronzer Del Sol. It has lasted me a year.
I live in Miami and would love to order more products for the Holiday. Any word of a website??

Posted by: Becky at February 9, 2008 9:13 AM

I wanted to say that I am so happy to see that Bonita Cosmetics by Rosemary Garcia is Back on the Web. I have been wearing Bonita since it started. I am so happy to see it back on the internet. Since I live in an area where Macy's closed. Best stuff in the world. Customer for life.You must check it out. All Latina's should be wearing this.

Posted by: Ally at March 11, 2008 9:17 PM

Can anyone tell me where I can get Bonita Cosmetics? I bought the foundation back in 2003 and absolutely love it but havent been able to get it since.

Thanks

Posted by: Samantha at July 14, 2008 6:22 PM

Hello Ally;
Their website is www.bonitacosmeticsstore.com

You can get all their products on their official website. I have been ordering from there for sometime now. I agree the foundation is amazing.

I hope I helped!!
Sammy

 
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