RBIRD has recently completed a new Brand and Package design program for the Hispanic market! "La Fresca" is the name of this new feminine hygiene product.
Its origin and history come inspired from women in the Dominican Republic and Latinas who want to feel clean and fresh. "La Fresca" is for women who are confident, embrace their attitude and are not afraid to make a statement.
Our client wanted "La Fresca" to reflect a different and more open attitude about feminine hygiene. Usually products in this category show a picture of a woman standing still or forcing a smile. In most cases they do not appeal to women and do not look natural. In other cases the products are out of style with designs that do not inspire any emotion. "La Fresca's" design, on the other hand, is extroverted, bright, feminine, curvaceous and yet delicate. The script logo and leaf communicate a natural feeling. The silhouette appeals to a lot of different women and really attracts attention. The package has two facings, one in Spanish, the other in English. The translucent carton gives an elegant look and it's different from the competition.
¡Viva La Fresca!
For more info: www.quefresca.com
For an example in our Portfolio
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