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Ask Marivi: Expert guidance about design for Latin appeal.

Kotex Addresses Scent to Latinas
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Talking the other day that scent es muy importante....I came across this new scented Kotex Lightdays with Latin appeal fragrances....of course I bought the product!
I have to say that the packaging is not exciting at all, but the opening experience is all the contrary, very special. When you open the box a nice friendly coupon pops out and then a delicate colored tissue paper shows up with a gold round sticker wrapping up the thin scented liners. All this is a nice feminine detail.

Other observations:
-the product was so high on shelf that I almost did not see it at first glance.
-has an old style design (I wonder why)
-the typography used for the fragrance name looks outdated.

Overall good quality product to me, just the design does not fulfill.
The pantiliners are available in the following scents: Flor de lavanda, Susurro de Aloe, Sin Fragancia y Sueños de Manzanilla and "Sí" it is Bilingual.

KotexLine-1.jpg

KotexLine-3.jpg

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