A carrot speaking Spanish? nah!..its the greens section on the produce isle at my local grocery store that is sellling ready washed lettuces and vegetables with Bilingual packaging. Interesting right? Another food category that is saying hola.
You would normalIy envision Hispanics prefering to go through the whole nine yards specially when talking about food. Buying food as a whole. Cutting, selecting and washing vegetables. Spending more time preparing a meal in the kitchen, but simple products like this could be demonstrating us that there is a niche of Hispanic consumers who have a busy lifestyle, speak Spanish and appreciate ready to use, ready to go foods.
About the packaging? I am not familiar with Fresh Express’s former English only packaging, but sure this Bilingual one looks good. I love the burst in the background and also love the how the typography lookes curved. A little odd choice I think, but looks unified with the whole package look which is very important. The sense? Friendly fresh and outgoing. Time for me to prepare a ceasar salad. Rico.
Here is a link to see Fresh Express’s Bilingual packaging.
Comments
HTML hints:
<strong>something</strong> to make something bold
<em>something</em> to make something italic
<blockquote>something</blockqoute> to quote something
Comment Notice:
R.BIRD & Company, Inc. reserves the right to monitor content posted on the Service, and to modify or remove any messages or postings that it deems, in its sole discretion, to be abusive, defamatory, in violation of the copyright, trademark right, or other intellectual property right of any third party, or otherwise inappropriate for the Service. Notwithstanding the foregoing, R.BIRD is not obligated to take any such actions, and will not be responsible or liable for content posted by any subscriber in any forum, message board, or other area within the Service.