I have always talked about that package design in Latin America is simpler, so in In a recent trip to Lima, I visited a few supermarkets and bodegas to have a look at what’s happening on packaging down south and to see if this trend is still on.
One of the first things I noticed if one compares one regular store like Stop & Shop for example with one over there is that stores in the US carry more products and variety of them. Shelfs with products here look like billboards or big long walls. In Lima they look like an assortment of different brands with less “line extensions”. More like a marketplace, but let’s get to the observation.
I noticed that the classic trend of making the package super simple is still a reality.I call it “the 3 basic elements formula”: 1. Logo, 2. Product Name, 3. and Big Image.
Images showing the product, either being printed on the package or showing the product through a window were very evident. Here are a few pictures for you to see what I mean.