It is interesting to see how buried issues from the past are still live and even serve as inspiration for current advertising campaigns. This is the case of Absolut Vodka who’s advertising agency in Mexico, Teran\TBWA has launched a billboard and press campaign featuring the map of Mexico extended north into the US, kind of like invading. An image a bit controversial depending on the angle and sensibility that one can see it.
Many find this campaign offensive just by reading at some of the comments posted in La Plaza blog, but to get a kick out of the ad is good to think about the different cultural idiosincrasies that every culture has and that has been used as a “creative way” to tap into the national pride of Mexicans.
You be the judge.
Image source: Flickr
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