Hispanic Buying Power
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Currently Hispanic Buying Power is around $600 Billion a year or more! That's a big number to take into consideration when trying to target more consumers in the every category possible. Hispanics/Latinos buy food consumed at home more frequently than non-Hispanics, there's still the tradition and feeling that "mom" makes the best meal and other also other facts. Do you think companies are targeting this minority group well? I think they are "rompiendose el coco" of how access this big market.

Comments

Posted by: Peter at February 7, 2003 7:50 PM

How is compose this power buyer? (Food, pleasure, clothing...) In other words where focus our attention

Posted by: blair at February 12, 2003 8:46 PM

most of the estimates that i am seeing now for the us hispanic purchasing power is more in the range of $500B. one of these estimates is from Santiago and Vald�s Solutions. are they over shooting?

Posted by: mjohns at April 2, 2003 9:02 PM

I'm looking for information on marketing wireless and data products to the Hispanic / Latino market. Does anyone have data on how significant the opportunity is? The business potential?

Posted by: CAR at June 20, 2003 11:37 PM

I writing a Hispanic Market report regarding existing and future opportunities in the broader automotive markets (oil, gasoline, parts, maintenance, and insurance, racing ...); any information is welcome.

Posted by: Marivi at June 24, 2003 4:27 PM

Here are two links to more information about Hispanic Buying Power.
La Opinion
Hispanic Magazine

Posted by: Marivi at February 25, 2004 4:39 PM

I love univision.com the Hispanic/Latino website, it is so full of useful information and fun related articles that we all Latinos can find helpful.
For more info on updated Hispanic Buying Power [in Spanish] as of 02.25.04 click here

Posted by: jc at August 9, 2004 9:57 PM

Hello,
I am an MBA student at the Johnson School of Cornell University. My project for my marketing class is to develop/target/market a product online for the growing Hispanic Population.

-Do you happen to have the top DMA online markets for this online Hispanic Population as well as the buying power for each of these DMAs?

If you don't have this information, is there a source I can refer to? Any information is the most helpful!

Thanks for your help!