How interesting to find new products for the Latino Market!
In a recent show I found "Everlast Latino" energy bars and Energy Drink. What caught my attention was the way the colors were used to differentiate the "Latino" from the "regular" line of energy products.
In my opinion and from experience working with other brands I think the radical change in packaging color wasn't necessary or at least wasn't applied as good as it could have. The core of the Everlast Brand I believe is the black and yellow colors and making the Latino variants red, warm yellow and green has broken the branding consistency.
Color should always be treated very carefully, red, yellow and green doesn't mean "Latino" always, in this case the product looks Caribbean.
Photo 1 from California Supplements.
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