Travel sized packages are very convenient when we are away from home or when we want our favorite products to be portable and take them anywhere.
In Latin America the reason why small packages exist it’s different. The mayority of the population watches their economy penny by penny so stretching the budget is a no brainer. Travel sized look-a-like packages are appealing. Buying small sized containers of anything like a 3 oz. tube of old “Kolynos” toothpaste can become a habit like my friend Maria in Perú. (I am just guessing the ounces). Taking home just a pound of sugar, buying only 10 sheets of white printing paper, 4 white bread toasts or buying just one pen instead of a 10 pack are just everyday quantities many consumers in the “south” have.
Don’t get the idea that only in this quantities products are available, but to make my point I am pointing out the extreme. You may be wondering if Costco would survive there? It may of course, but that is something I don’t know.
So it was refreshing to see P&G’s “Always” available in a tiny package on shelf at my local pharmacy. Not only because it reminded me of the packages at home but because an important insight has been addressed. Many Hispanic immigrants still have their “home” habits and buy in small quantities. Needless to say it also serves as a travel sized package for the rest of the women population who are looking for their favorite personal care item just, portable.
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