Needless to say there is a latent opportunity to reach those millions of Hispanic and Latin American consumers out there who browse the internet everyday in search for information. According to the AOL/Roper US Hispanic Cyberstudy, more than 63 percent of online Hispanics consider the Internet to be the best information source for making final brand decisions, which ultimately unlocks new ways for marketers to reach this audience segment.
ad:tech expositions, LLC (www.ad-tech.com) announced its inaugural show in Miami. Themed “Speaking the Right Language: Engaging with Hispanic and Latin Audiences,” taking place June 26 and 27 at the Miami Beach Convention Center.
ad:tech Miami will examine and discuss how to best engage one of the industry’s fastest growing demographic – US Hispanic and Latin Americans. Modern marketers are faced with not only finding the best method to reach these audiences, but sending the right message, to the right people. ad:tech Miami educates attendees with focused sessions that speak specifically to these varying cultural facets. Content is dedicated to three tracks (Latin America, Hispanic and Universal Marketing) and will be presented in English and simultaneously translated into Spanish and Portuguese.
Don’t miss this great opportunity to attend to a one of a kind event. See you there! Nos vemos en Miami.
06/08/07 Update
FYI: The official hotel for the convention is the Royal Palm Resort Hotel in Miami, gorgeous architercture and art deco styling!
If you sign up one day before the event you may get the opportunity to get a Free Expo Pass, and guess what Terra is throwing a very cool party (yes ANOTHER party for ad:tech Miami attendees). So don’t miss this great chance to attend the event.
06/15/07 Update
If you didn’t know the line up of star speakers start with: Marilyn Aldir from Terra Networks, Mariate Arnal from Prodigy/MSN.com, Peter Blacker from Telemundo Network Group, Rafael Urbina-Quintero from Batanga and the long list continuous….
After the second night there will be a party at Nikki Beach with Latin-themed music where you will meet and share a great evening with the top Hispanic and Latin American interactive marketers! I will attend the event, so join me and don’t miss this great conference in sunny warm Miami!
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