U.S. Hispanic purchasing power has grown nearly $700 billion and is expected to grow even more up till $1 Trillion by 2010.
Between 1994 and 2004 the Hispanic purchasing power grew 3 times faster than the general index of the past years for the general market.
Important Statistics:
• 63% of Hispanic Homes keep Spanish as their main language, 23% are bilingual and 14% keep English as the dominant language.
• 66% of Hispanics think, Spanish has become more important in the last 5 years.
• In 2002 Hispanic Monitor informed that 69%, the mayority of Hispanics well received better, information of a product if this was in Spanish.
Source: Synovate, 2004; HispanTelligence & Hispanic PR Wire.
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