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More Hispanic Energy Drinks
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Walking thru a very Hispanic neighborhood I noticed a lot of Red Bull cans in the garbage bin in the corner. I went to get a "flan" in a Colombian deli and I saw a Hispanic worker paying for a Red Bull next to me. This make me wonder. Are Hispanics more attracted to the "original' energy drink? or will they be willing to change their favorite drink to other new alternatives.

New energy drinks targeted for Hispanics are for example:
Sobe's Powerline "Fuerte" , Caballo Negro, Clamato's "E" Energia, Uno, among others. Would you change?

Images: AdCritic, sobe.com

Energia-Fuerte.jpg

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