What is ¿Ask Mariví?
¿Ask Mariví? is an on-going collection of observations about
package design and branding familiar to the Latino/Hispanic marketplace.
way of learning about the stylistic conventions, visual patterns, and
metaphors that appeal to Latino consumers.
Why are we doing it?
We're learning every day. As designers, there are simple steps we can
take to include Latino sensibilities in our everyday thinking - not just
to apply those sensibilities to targeted applications, but to include
Latino appeal in the totality of design. Simple changes in typeface,
imagery, color, or iconography can go a long way toward including the
Latino perspective without reinventing the wheel or rolling out an entirely
separate, targeted offering.
Who is Mariví?
Mariví is a bilingual communications designer with ten years of
experience working in the Latin American market. She came to R.BIRD six
with tenures at Studio A/IDP, TBWA/Peru, TBWA/Worldwide, and TBWA/Chiat-Day
where her client accounts included BBVA Bank, Toyota, Senegocia.com,
Alprosa, and Grupo Gloria. Her unique background gives her first-hand
knowledge of Latino culture and aesthetic patterns.
Are we experts in Latino design?
Not by a long shot. While we have more than 23 years of experience designing
consumer, corporate, and interactive brands, we've just begun to
include the richness of Latino culture in our daily practice. Ask us
again in a few years. But don't
wait too long; we're a quick study.
How can you participate?
Get in the game: browse through current topics and
post comments, or subscribe
Wording - "CORNY"
What does “corny” mean? You know, it means different things. In Spanish, it does not mean anything. Sounds like an... continued »
I am loving RiceWorks packaging design. Why? Its simple Its fresh Love the clean white background Love how they show... continued »
Common Mistakes in Bilingual Packaging
The raising Hispanic population in the US over the years...
La Brea Jalapeno Bread
Have you noticed the "Jalapeño Cheddar Bread" from Shop Rite? I think its pretty original flavor for a bread, from... continued »
"Terra Twitter" coming soon / ¡Twitter estará en Terra!
According to "Terra.Es" they are working on bringing...
¿Ask Marivi? ahora en Twitter / ¿Ask Marivi? now on Twitter
¡Hola Todos! keeping up with technology and...
In Lima, simplicity is still a trend in package design
I have always talked about that package design in Latin America is simpler...
The future of Hispanic bodegas are definitely to become supermarkets. Yesterday driving specially to a nearby bodega I was happily... continued »
Thanksgiving with Latin flavor
Thanksgiving is one of those American holidays that I...
Raising a Bilingual Child in the US
Raising a child nowadays in the US with a set of parents both...