May 9, 2006 | Richard Bird | 0 Comments
The Ability To Say No
From our friend, JF:
“The ability to say no to compromise is a rare thing these days. Many companies would like to be able to say it, but so few have the autonomy to actually do it.”
The timing of the idea is perfect.
R.BIRD is, this very day, in the first steps of a significant brand and product line repositioning and redesign. We’ve been targeted and hired, specifically, to execute on what the client calls, “the fantasy assignment.” Assume no precedence and no rules. This is what R.BIRD does best.
Yet, preliminary direction from same client is all about what must be exactly right, absolutely complete, fully detailed, according to standards, subject to review, within timeframe, never seen before but tested, same yet different, red and blue et cetera.
Obviously, there’s a problem with individual aspirations versus group requirements.
So few have the autonomy to say no to compromise. (Hint: substitute “anatomy” for “autonomy.”)
How about you?
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