Separated at Birth 003

Pepsi and Gillette

Edition #3 for Separated at Birth
(Yes, it’s been way too long.) Yet, due with this post.

During a recent client commissioned Patterns report we came across this astounding matchup:

On the left is Diet Pepsi MAX. On the right, Gillette Series Gel. The coloring (structural and graphic), typography and electrified arcs are remarkably similar. Great minds think alike?

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