Apr 5, 2005 | | 5 Comments
Separated at Birth 002
Edition #2 of Separated at Birth
On the left is RedZone by OldSpice. On the right, Russell Stover Low Carb chocolates. The swirling red/foil cyclone background and action-oriented branding is uncannily similar in these two designs. Two old world brands with high performance appeal. (Never thought I’d see a “performance” chocolate!)
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stratton ![[TypeKey Profile Page]](http://www.rbird.com/movabletype/aboutdesign/nav-commenters.gif)
| Apr 5, 2005
starmonkey - Agreed. The Old Spice looks more like a pesticide, or at least something dangerous. Even the name “Red Zone” sounds like something in the line of fire. I do give them kudos for attempts to reach a newer, younger market with such an old world icon.
Blakems | Apr 5, 2005
The interesting thing is that the target audience, I believe are completely opposites, Male/Female.
Pete F. | Apr 5, 2005
Switch these two around before a bleary-eyed Monday morning start — chocolate-smeared armpit anyone?
Soini | Apr 9, 2005
Pete — You’d have the women eating right out of your…nevermind.
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starmonkey | Apr 5, 2005
to me, the body spray looks like some kind of bug-killing-spray, not a personal hygene product… just my impressions.
but then, the ‘low carb’ box reminds me of dishwashing detergent, because of the ‘swirl’ design.