Apr 11, 2006 | Richard Bird | 1 Comments

R.BIRD The Book

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Rumors say R.BIRD will publish, “Creativity & Innovation: Principles for Designers & Clients.”

I’m here to confirm.

The book calls on a quarter century of R.BIRD experience and reveals the company’s basic principles for success in brand, packaging and corporate identity design programs.

This exposé includes knowledge gained from real experience in R.BIRD’s history of more than 7,000 design programs for hundreds of domestic and internationally known clients and brands.

Nothing will be left to imagination. Names will be named. Secrets will be revealed. Facts will be facts. Models for practice will be yours. In R.BIRD’s spirit of exposure and sharing, this publication is not merely another fashionable portfolio review, but valuable insights and actionable resources for designers and clients.

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