Nov 2, 2005 | Richard Bird | 0 Comments
Happy Price. Happy Life.
When in New York, check out the new MISSHA shop at 516 5th Avenue, perhaps before you stop at Sephora. MISSHA pitches its own branded line of 500 personal care products all priced at $4.99 or less. The CEO calls his company the “Dell Computer of cosmetics.”
The design of MISSHA packaging is simple, systematic and sometimes delightfully different. (A line of body creams, for example, comes in what looks like a miniature ice cream tub.) There are faults, but here is coordinated thinking in the designs and forms that is not usually practiced by price brands.
The disconnect between aesthetic and pricing is slightly disconcerting. So, what about the third dimension, quality? Comments from customers seem to say that MISSHA product is “happy,” too.
Curiously, the story behind the brand comes from an internet-based beauty company in South Korea, yet no MISSHA products can be purchased online at its website
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