Form Reverses Function

Centrum vitamin bottles have a beautiful and unique “fin” design on the cap with its mirror image on the base. Curiously, it seems as if the function of the form has been reversed… slipping while trying to open the bottle and gripping when closing.

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About Design is produced by R.BIRD, a New York identity and design consulting firm with more than 25 years of experience creating brand identity, packaging, corporate identity, and more...