May 22, 2009 | Richard Bird | 0 Comments

For the Site Analytics Obsessed

I’ve always been fascinated with web site analytics.

My favorites, I rely on every day, are:
* Mint, and
* Google Analytics

Now, add to that list:
* Quantcast

Quantcast is very interesting, because its data analysis and presentation is more Marketer-focused (demographics, et cetera) versus the Webmaster (Time on page and so on).

Check it out. I’m going to be watching.

I was astounded to see, that when comparing our domain to that of a major competitor, our female audience was nearly doubled. Now, I must know why.

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