Mar 23, 2006 | Richard Bird | 3 Comments

Brand Icon Mystery #2

Okay, logo designers of the world, can you guess this one?

There’s so little of this visible, yet I would not be surprised to see the challenge answered with a first comment! Let’s see what happens.

Like Jiffy, this brand icon also has a long history.

When the mystery’s over, we’ll have some more fun exploring the history of this mark.

Note: Color is not a clue.

3/24 Update. Above is about where it all started in the 1920’s. Not too bad, really. Somehow seems like it could fit into today’s cosmetics counters.

And this is an undated picture from the American Package Museum website. Based on style, I’d say 1940’s. Careful with that… lots of thin sharp edges! It’s interesting to see how designing the brand to follow advertising and type styles of the time was obviously more important than expression of product attributes.

At what point did the soft, round, script first appear?

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