Awake In Room 1802

After a 36-hour marathon of travel and meetings from New York to Chicago I had nothing else on my mind except getting some sleep. A wake-up call would be too easy to blow off in my condition, so I’d set my alarm. All I wanted the hotel clock radio to do was two things: time and alarm. Nothing more. I counted no fewer than 25 buttons and indicators. My sleepless delirium surely contributed — like attempting to navigate the seas by unrecognizable constellations I could not figure out how to change the time or alarm which was oddly set to New York and a 7:30 AM (6:30 CT) bell. Guess what time I was awake. Thank you, SONY.

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stratton | Mar 8, 2005

And you ought to thank your hotel for choosing such a wonderfully helpful device for their rooms. Goes to show you that experience not only effects one’s perceptions of the immediate brand, but it extends to one’s context as well. A bad experience with Sony is also a bad experience with The Allegro Hotel.

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