About Design

Alan Siegel, in GDUSA’s current issue says the business of design is changing, “…a major transformation, from a business that once had a lot of passion and focus on graphic design to our current environment with its preoccupation with integration, its focus on research to deliver the brand promise, its organizational changes to insure that you do so….”

Thanks, Alan, for taking the time.

Image above: “Comfort food” - Three long-time R.BIRD favorites less on branding business and more on the art of design.

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About Design is produced by R.BIRD, a New York identity and design consulting firm with more than 25 years of experience creating brand identity, packaging, corporate identity, and more...